All About Startups

Branding is the most important theme for a startup company. You have two option for your startup: Either make your company's brand. Or break your business. Right? But yes of course making brand is not that much easy. It requires too much effort, tremendous perseverance, Customer oriented vision and relentless hard work. But once you completed building your brand it's too much easy to carry on. Then things work in a non-linear fashion. And to set up your startup's brand you need to follow certain techniques and steps which I will discuss now. Step#1: Choose your brand's name: I have done several researches on this to determine whether a unique and catchy name is most important or any name is okay to build your reputation as a brand. And I found that though the unique and catchy name has some attraction, it's not that much important factor to build your brand. But of course I will recommend you to choose your name mindfully and choose at least 6-7 n

How could it be if you can sell anything you want and that also with bigger profit? Amazing!! Right? Yes you can also achieve this by following a simple trick which is - BUILD YOUR BRAND FIRST. Branding is the most important thing in business and the prime theme for entrepreneurial world. Sometimes entrepreneurs make a mistake by going into minute details of selling products to customers and obsessively trying to get new customers without building its brand first. But with this approach you not only achieve very less profit and sustainability but also you will lose your social reputation. Instead of this you should first go to build your brand as after doing this people will trust you. And we all know trust is the pillar of business. Isn't it so? So after you gain the trust of your customers, they will not only buy from you but also they will not hesitate to give higher price for your product or service. And once the brand set up, you need only to maintain this trust

We are living in a society where success stories are glorified and failure stories are horrified. Isn’t it so? But believe me it’s terrible. We need to break this system. I will tell you why? Let’s have an analogy. Suppose you are at the START point in the above picture. Now your destination is the END point. So you will be successful when you will reach the END point in the picture. Now if I tell you some success stories or events it will tell you about the END point. So you will get an idea about END point only. I’m not telling that it’s not required. But listening success stories means knowing the END point – the destination. That’s required only once to get the idea of END point. But the main effort is in the meanwhile i.e the road – the smooth – the rough – the anything possible road. As this road is not a straight line joining the START and END point. It’s a totally unpredictable, random road full of chaos. Like in the picture you can see different points in the road

Success rate in startups is too low which is a demotivating factor for the young entrepreneurs. So I was thinking how they can get rid of this fear of statistics backed failure. And they deserve it as they are mostly passionate and ambitious. But only being passionate and ambitious will not help you to achieve success as a startup founder. After diving deep into the core of my mind, I realized that following 5 things should be the goal of a really ambitious and passionate startup. Make platform or infrastructure not product: Don’t think about a product or particular service. That will not create long term revenue. Rather be mindful and think about some infrastructure or platform where people will give and take particular product or service. And then you can create big impact in the society. Successful Examples: Cloud, API, Google, Open Source, WordPress…….Aren't they?? Empower people: Don’t think about business – think about the empowerment of people. People i

Brainstorming, Innovation, Idea Generation, ….. these are the buzzwords in the startup ecosystem. Isn’t it? And if you are also fond of these words and use your toilet time for brainstorming with a belief that “World is not changed by money, power or any other bullshit rather by the innovative ideas and profound thought process”, this article is just for you. Welcome here…. First of all, I will tell you why some ideas are good for you and why some are just not. Let’s imagine there’s a man named Andrew who is fond Yoga and every morning practises yoga and meditation at his home. Recently he has done course work for Yoga. Nowadays he is very happy with his personal, professional life and living life totally with his family. Now he is feeling to share this happiness with all other fellow beings of the society. And that’s why he would like to join a volunteering program to serve society. And in a program he found three options: Teaching poor students every weekend Organize blood

Today I was traveling in a local train in India. In this time I experienced, I felt, I realized a lot more than when I tried to check internet for startup ideas. Most of these ideas may be categorized as social entrepreneurship. I cannot help me but mentioning some of them here. Platform for Local and Poor Artists: During this travel my mind was captivated by the amazing flute playing by a beggar. So I was thinking why aren’t we creating a platform for these local poor artists who have talents in different fields and publishing their work through Youtube, Blog, Website and any other thing to make money from their work so that we can stop them to beg by giving money from here and also entrepreneurs can earn some bucks. Education for Poor Children: It’s one of the greatest pain when I see small childs are begging in the train, public place. It’s not the solution to give them money or food instantly as it’s not only temporary but also a positive reinforcement for their beggin